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A 10-4 ON MARKETING

By admin On July 19, 2009 No Comments

Have you heard the latest Marketing buzz? Just when you thought you were really smarter than a fifth grade, look again. Brushing up on the latest buzz should be number one in your itinerary. Is that a 10-4? Ok, that is talking in codes-just like CB talk, which are terms that those operating CB radio used mainly during the CB craze of the 1980s.

To be considered a true blue Marketing person, you must keep the 4Ps embedded in your heart and soul. These 4Ps make up the coveted Mix – Product, Price, Place and Promotion. This is a process for communicating and delivering offerings that have value for a given customer or client.

A further explanation of the 4Ps can help a company or any business establishment to cater to a customer’s needs and wants. The Product aspect of this field focuses entirely with the specifications of the actual product or service and how it can relate to the customer’s requirements. Price, on the other hand, simply details the cost or amount of a particular product or service. There are instances when price could be intangible – exchanged for time, energy or even attention.

Place or Distribution is all about determining the right venue to bring a particular product or service to the end-user. The last P is perhaps the most exciting one since it deals with Promotion. This tests the company’s creativity in making their products or services stand out among other ones that belong to the same category.

Have you grasped the fundamentals on Marketing? Is that a 10-4?



What Is RSS?

By admin On February 14, 2009 No Comments

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. 

Why RSS? Benefits and Reasons for using RSS

RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News. 

What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators

Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.

A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.

Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks. Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.